The brief was to create a video you could shop, showing outfits from the spring range. To be promoted during the month of February, encouraging customers to buy clothes ahead of the season. The concept was to show clothes for all weather, to wear now or later. A stop motion technique was used to create a fast, energetic scene full of fun captured moments. The use of split screen added interest, and naive style illustrations were applied post shoot to help identify the weather. Music and lyrics were commissioned for the video. Customers could click items on the video at any time to shop them, by adding to their basket.

Photography by Mark Shearwood. Art Direction by Emily Stratton. Graphic Design by Jessica Allen.